Tips To Engage Your Website's Visitors

Offering goods and services over the Internet has become commonplace in today's society, but one of the many drawbacks people experience when shopping online is the inability to ask someone questions concerning the product. FAQ documents have been created to try and answer some of the more frequent questions consumers have, but how do you answer a question that hasn't been posed before? Most visitors won't take the time to email their questions because that requires opening a separate program after finding your contact email on the site.

Therefore, finding ways to engage your potential consumer's questions without disturbing their browsing experience can be a difficult transition. However, proactive web chat software could be the solution in answering your client's questions and figuring out what changes need to be made to your site to better accommodate their needs.

For example, after installing the software on your website, you and your operators can determine how visitors interact with your website. Since the design is something you are intimately familiar with, areas where strangers to the design may struggle may not be immediately known. By monitoring your visitors and determining their browsing patterns, you can best decide which information should be immediately available, and any improvements that need to be made can be noted.

Another beneficial aspect of using proactive web chat software is discovering which questions your FAQ area may leave unanswered. If you have the same questions posed several times a month within the live chat on the site, you may consider adding this question and the answer to your FAQ so that customers can discover it on their own. Consider questions posed in this manner as active feedback on how well your site performs its duty in informing your customers of your product.

Another beneficial aspect of using the software is the ability to offer special discounts and coupons to customers who visit the site within a certain time period. Customers are more likely to purchase a product they're interested in if a coupon or a specific discount window is available and these windows function as a call to action to engage your visitor in an attempt to coax them to purchase your product. Visitors who are on the edge are more likely to teeter into your favor if a discount or coupon is offered.